Entities' Decision in Conditions of Economic Growth

Introduction 9

1. Innovativeness of Poland compared to other European Union member states (Marzena Lemanowicz) 11

1.1. Innovativeness – basic concepts and levels of analysis 11

1.2. European Innovation Scoreboard 13

1.3. Analysis of changes in individual dimensions of innovation in the years 2010–2017 15

1.4. Concluding remarks 17

References 18

2. Management 3.0 from the standpoint of modern concepts of people management and leadership theories (Katarzyna Piwowar-Sulej) 20

2.1. Grounds for taking up the topic of Management 3.0 20

2.2. Brief characteristics of modern people management concepts and leadership theories 22

2.3. Management 3.0: Genesis of the idea and its assumptions 26

2.4. Concluding remarks 28

References 29

3. The crowd-idea in fostering the research and development in big pharma (Elżbieta Pohulak-Żołędowska) 31

3.1. The change in innovation activity of enterprises 31

3.2. Open innovation paradigm 32

3.3. The knowledge cloud as an open source for the pharmaceuticals industry 33

3.4. Open source and crowdsourcing in Pharma 36

3.5. Concluding remarks 39

References 39

4. Television advertising market in Poland – current and predicted directions of change (Ewa Jaska) 41

4.1. Introduction 41

4.2. Advertising and television stations – selected theoretical aspects 41

4.3. The worth of media advertising market in Poland in the years 2007–2017 46

4.4. Television advertising spending in the years 2007–2017 47

4.5. Investing in television advertising in the years 2015–2017 49

4.6. Concluding remarks 50

References 50

5. Profiling of sports fans as an example of tourist demand research study (Jakub Ryśnik) 52

5.1. Potential of big data 52

5.2. Potential of big data analytics in tourism 53

5.3. Research method 55

5.4. Results 58

5.5. Concluding remarks 62

References 64

6. Possibilities of the development of sailing tourism in Poland’s coastal areas based on enterprise clusters (Piotr Nowaczyk) 66

6.1. Popularity of cluster initiatives in the development of economic activity 66

6.2. Clusters – history, evolution, current state 67

6.3. Variants of clusters in the development of sailing tourism in coastal regions in Poland 71

6.4. Concluding remarks 75

References 76

7. Small and medium-sized enterprises in the management system of socio-economic development (Kornelia Szmit) 78

7.1. Formation of an effective approach to the development of small and medium-sized enterprises 78

7.2. Retrieval for acceptable ways of development of small and medium-sized enterprises: Methods, indicators and tools 80

7.3. Concluding remarks 83

References 86

8. Uneven higher education effects at the regional level in Poland (Joanna Żyra) 87

8.1. Educational enrolment and regional growth 87

8.2. Higher education as a determinant of regional growth 88

8.3. Data and statistical model 91

8.4. Empirical results 93

8.5. Concluding remarks 95

References 98

9. Economics open to sociology. Analysis of the relationship between economics and sociology (Renata Wojciechowska) 100

9.1. Economics open to sociology. Preliminary assumptions 100

9.2. Interdisciplinarity of sciences 101

9.3. Relations between economics and sociology 103

9.4. Conclusions 107

References 110

Summary 112