Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation
Opis
Spis treści
Autor: Witold Kowal
ISBN: 978-83-7695-503-2
Rok wydania: 2015
Liczba stron: 192
Format: E-book
Wersja elektroniczna: IBUK
The problem of enterprise assessment which is connected with the category of effectiveness and efficiency is the research interest of the author of this publication. There are two complementary categories. In the book it is assumed that the performance of an enterprise (the effects of its activities) is the basis for the interpretation of effectiveness and efficiency. The author presents business survey results which aim was to determine the place of different marketing and financial effects in the company assessment.
Introduction 7
Chapter 1. Effectiveness and efficiency as criteria of economic evaluations 13
1.1. Complementary approach to the interpretation of efficiency and effectiveness 14
1.2. Efficiency as the focus of interest of economic sciences 26
1.3. Development of the interpretation of organizational effectiveness 36
1.4. Other examples of the interpretation of effectiveness in management sciences 51
1.5. Organizational efficiency and effectiveness – an attempt at a synthetic evaluation of the existing body of research 55
Chapter 2. Marketing and financial effects of a business organization and an evaluation of organizational effectiveness and efficiency 62
2.1. Variability of organizational goals 63
2.2. Development of marketing concepts 68
2.3. Key outcomes of marketing activities 85
2.4. Diversification of measurements of marketing and financial outcomes of a firm 101
Chapter 3. Empirical verification of variability of evaluations of an organisation 110
3.1. Objectives of the research project 110
3.2. General results of the survey 3.3. Impact of perceived significance of efficiency and effectiveness on variability of SOE 128
3.4. Variability of SOE vs. respondent roles 132
3.5. Variability of SOE – conceptual approach 145
Summary 158
Appendices 1-5 162
Selected Bibliography 177
List of Figures 188
List of Tables 189