Management Sciences, 2018, vol. 23, no. 2
Opis
Spis treści
ISSN: 2080-6000
e-ISSN: 2449-9803
Liczba stron: 47
Licencja: CC BY-NC-ND 3.0
Wersja elektroniczna: Kliknij „Spis Treści”
Marzena Czarnecka
Museum’s marketing communication tools – results of empirical research
Joanna Macalik
Model of a City Destination Card as a marketing tool of selected European cities
Marta Drozdowska, Magdalena Duda-Seifert, Agnieszka Faron
Branding as an essential element of the of destination management process using the example of selected states
Mirosław Marczak
Communication audit and knowledge management audit as kinds of internal audits in the management of intangible assets of an organization
Renata Winkle