Organic Food Market in Poland

Introduction 7

1. Recognition of organic food in Poland 11

1.1. Labeling and its role in the identification of organic products of agricultural origin 11

1.2. Labels of organic products used in Poland 13

1.3. Recognition of organic products, in the light of questionnaire surveys 15

1.4. Dissemination of information on marking/labeling of organic food products 19

1.5. Conclusions 21

2. Demand for certified organic food in Poland 23

2.1. Development of sales of certified organic foods in Poland in the light of European trends 23

2.2. Demand-informing factors in the view of the research results 26

2.3. Conclusions 31

3. Development of organic food supply in Poland 33

3.1. Production potential of organic agriculture in Poland as compared to the EU 33

3.2. Production, processing and distribution of organic foods 35

3.3. Support for organic farming by the year 2013 39

3.4. Conclusions 41

4. Analysis and assessment of the supply side of organic food market based on empirical study 43

4.1. Methodological aspects 43

4.2. Evaluation of the factors directly affecting the profitability of organic production 49

4.3. Other conditions of organic production 52

4.4. The perspectives for development of organic farming in the light of empirical study among the owners of conventional farms 58

4.5. Conclusions and recommendations 64

5. The system of organic food distribution in Poland in the light of quantitative marketing surveys 67

5.1. Purpose, scope and methodology of research of the organic food distribution system 67

5.2. Supply and sales channels of organic food 68

5.3. Organic food offer and pricing 69

5.4. Factors and behaviour stimuli of organic food distributors 70

5.5. Conclusions 72

6. Brand in the organic food market 75

6.1. Eco-product: concept and characteristics of organic farming 75

6.2. Terms and functions of the product brand 77

6.3. A brand in the strategy of organic food products 79

6.4. Strategies of eco-food brands 81

6.5. Significance of eco-brand for consumers 82

6.6. Conclusions 83

7. Perspectives for development of the eco-friendly product market in Poland in the light of qualitative and quantitative marketing surveys 85

7.1. Methodological bases for the examination of behaviours of eco-friendly goods consumers in Poland 86

7.2. Ecologization versus other consumption development tendencies 87

7.3. Consumer behaviours on the eco-friendly goods market in Poland in the light of qualitative research 88

7.4. Selected considerations of behaviours of eco-friendly food consumers in Poland in the light of quantitative research 92

7.5. Typology of Polish eco-friendly goods consumers and implications for entrepreneurs arising therefore 95

7.6. Conclusions 101

8. Prospects for development of the organic food market in Poland 103

8.1 SWOT analysis of organic farming in Poland 103

8.2. The objectives of development of the organic food market and organic farming in Poland in 2014-2020 109

8.3. Conclusions 112

Final remarks 115

References 121

List of figures 127

List of tables 12